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The TreadRight Foundation

At African Travel, Inc. we take great pride in creating safari experiences with an eye on working with those that focus on conservation and protecting the places we visit. As such, we are an active partner and supporter of the not-for-profit TreadRight Foundation. Created as a joint initiative between The Travel Corporation’s (TTC) family of brands, The TreadRight Foundation was founded with one clear purpose to Make Travel Matter, ensuring our travels help make a positive impact to People, Planet and Wildlife.

Some of TreadRight’s most important partnerships are with its ambassadors, who serve as our storytellers – and story listeners – around the world. 


The most recent addition to TreadRight is Ami Vitale, our first wildlife ambassador. An award-winning National Geographic photographer, she specializes in telling the stories behind the headlines. Her incredible work in documenting conservancies helps in protecting endangered animals from extinction. Ami's iconic photo of Sudan, who was the world’s last living male northern white rhino living at Ol Pejeta Conservancy, was voted best of the decade by National Geographic viewers.The last two northern white rhinos on the planet (both female) can be visited in some of our Kenya trips. 


Visit Ami’s page to see more of her stunning photos from Ol Pejeta and to help Ol Pejeta from home. 100% of the proceeds go towards the keepers of Ol Pejeta Conservancy.

When travel resumes, she will be visiting and sharing stories from some of the TreadRight projects in southern Africa, including Botswana’s soon to open Xigera Safari Lodge and Bushmans Kloof Wilderness Reserve and Wellness Retreat. The story of the Anatolian Shepherds protecting the Cape Leopard at Bushmans Kloof would make an especially compelling photo feature. Bushmans Kloof and TreadRight partnered with Cheetah Outreach, to adopt and adapt the livestock guardian dogs (LGDs) to live at Bushmans Kloof and be placed with local farmers. The dogs have been keeping the endangered Cape Leopard at bay so it hunts its natural prey rather than sheep, thus avoiding conflict and allowing guests a chance to see the leopard in our South African Tapestry trip


The first ambassador to TreadRight is a leading environmentalist and adventurer. Céline Cousteau, granddaughter of Jacques Cousteau and an accomplished activist, filmmaker, and explorer in her own right, serves as our planet ambassador.  Check out her beautiful video showing one of the Secrets of Jordan, the Iraq Al Amir Women's Cooperative. In the video, see how a team of influential storytellers share their journey to meet these women and how to follow in their footsteps.

The cooperative is one of over 60 sustainable projects TreadRight has supported worldwide.


Sarain Fox, our people ambassador, is a First Nations activist and artist, helping preserve Canada’s indigenous culture. Check out her tips on how we make our travel matter.


If you share the similar ethos as TreadRight and these ambassadors, take the pledge to Make Travel Matter with a simple signature. 

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