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WE KNOW AFRICA

Welcome to the African Travel safari blog. In this space, we share inspirational stories and ideas on adventures in Africa, plus our latest social posts! 

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TTC Net Zero Journey: Reset & Restore

December 5th, 2022, by Jonathan Brannan

We are focused on change through action, and to make progressive strides for our planet, people, and wildlife, we must continuously adapt. Today’s announcement reflects our commitment to continuous evolution, as we have released a RESET of our Climate Action Plan. Originally launched in 2021, our Climate Action Plan committed us to Measure, Reduce, Remove, Offset and Evolve. 

 
In a major reset, we’ve accelerated our original climate action commitments:  

  • Committed to reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year, the accompanying short-term and long-term targets, have been validated by the Science Based Target initiative (SBTi) 

  • Our reset plan prioritises reductions and eliminates the use of offsets  

  • We have established an internal carbon fund to invest in our net zero transition  

  • Our not-for-profit foundation, TreadRight, will move to prioritize nature-based solutions, in support of its three pillars of Planet, People and Wildlife  

  • We have updated our plan to 4 points, replacing Remove and Offset with Restore 

 

What is Net Zero? 

The first and foremost requirement of net zero is to decarbonize: reduce all emissions to zero – or as close to zero as possible. It prioritizes emissions reductions by requiring businesses to address things like energy and water consumption, food waste reduction, their purchasing decisions, and transportation emissions (to name a few). And, for any leftover, unavoidable emissions, compensation should be through investments into carbon removal projects – nature-based solutions that actually pull carbon out of our atmosphere. Hence, resulting in net zero emissions. 

 

How Will We Achieve Net Zero? 

This year, our science-based targets were validated by the Science Based Targets initiative (SBTi), an independent body supporting businesses to set ambitious emissions reductions targets in line with the latest climate science. The SBTi developed the first net zero standard.  

 

We will focus on 5 areas of deep emissions reductions: 

  • Transition to low-carbon at our Red Carnation Hotels and other owned accommodations including Contiki Special Stays, Skye Inn and Morag’s Lodge, by implementing solutions such as renewable energy, plastic elimination, and food waste reduction technologies (all of these currently underway!) 

  • Generate and use renewable energy across all offices and facilities 

  • Reduce fuel emissions from Uniworld ships  

  • We will secure zero emissions vehicles for our tour brands – something that Evan Evans Tours has begun to implement, with the introduction in 2022 of its first fully electric coach! 

  • We will reduce the carbon footprint of our trips in collaboration with our destination partners and suppliers  

 

How Will We Achieve These Targets? 

We will invest in decarbonization in 2 ways: we will “Reduce” through our new Carbon Fund, and “Restore” through our TreadRight Foundation. 

 

Reduce through our Carbon Fund 

 Beginning in 2023, TTC’s family of brands will contribute to an internal Carbon Fund, a bold step towards prioritizing the planet and created solely to fund our business’s transition to low-carbon, through the 5 areas of focus mentioned above. We will report publicly on our Carbon Fund through our annual Impact Report

 

Restore through our TreadRight Foundation 

Our TreadRight Foundation was created in 2008 to support the sustainable travel initiatives of organizations worldwide, giving back to and empowering efforts that protect our planet, its people, and wildlife. In 2021 for the first time, we invested in 2 nature-based solutions: GreenWave and Project Vesta. Going forward, to support our Climate Action Plan, we will focus TreadRight’s philanthropic support on similar nature-based solutions and conservation efforts, that protect biodiversity and restore the planet. This is a critical component in the fight against climate change. 

We are excited to bring you along on our climate action journey. Stay tuned for exciting updates on our Carbon Fund and TreadRight Foundation projects in the months to come! 

African Travel Unveils 2023 Inspiration Guide

September 20th, 2022, by Jonathan Brannan

African Travel, Inc., unveils its brand new 2023 ‘inspiration guide’ brochure. From African Travel’s new safaris to their Platinum Collection, they are excited to introduce adventures which will satisfy clients’ desire to explore wildlife and cultures while making their travels matter.

As part of African Travel’s MAKE TRAVEL MATTER® sustainable focus, the new digital brochure highlights different ways to explore Africa and each itinerary features at least one MAKE TRAVEL MATTER® Experience that supports wildlife conservation or local communities.

In celebration of the launch, African Travel is inviting the travel advisor community to experience these new and popular itineraries when they want and with their favorite people. As part of its Advisor Educational Program, qualified advisors can travel with up to three guests and receive 30% saving on African Travel’s 2023 brochure safaris of 7+ nights. Plus, advisors receive $200* after their first booking of 7 nights or more.

“Our 2023 inspiration guide showcases why ‘We Know Africa’ and how our immersive safaris guide guests into the heart of Africa.” says Sherwin Banda, President of African Travel Inc., “With the support of our TreadRight Foundation, all of our 2023 brochure itineraries will feature one of our MAKE TRAVEL MATTER® Experiences which meets at least one of the UN Sustainable Development Global Goals,” he added.

“For agents, we are committed to bringing Africa to life and making their lives easier. This digital brochure does two things well – providing ideas about Africa’s top destinations while being easy to customize with the advisor’s details and share with clients. The brochure also represents the expanded choices of Africa destinations that advisors can explore with us this next year,” he concluded. 

African Travel has seen substantial growth in travelers staying longer and spending more in Africa destinations. Many of the new and enhanced trips, showcase a deeper dive into Africa’s most popular and emerging destinations, including:

 

South African Tapestry

With new air routes to South Africa, clients will have greater access to plan their unforgettable journeys. New to this 11-day itinerary, guests spend more days in South Africa’s winelands and have more time to discover a rich mosaic of wildlife, wellness, and wine. Across two of South Africa’s coastal cities and an unforgettable safari at the revamped Savanna, guests meet artists, winemakers, wellness, and wildlife enthusiasts featured in various MAKE TRAVEL MATTER® Experiences including private tours of Cape Town’s winelands and a Kwazulu-Natal Midlands tour.

 

Wild Zambia

As one of the last few untouched wildernesses, Zambia is the next great adventure destination with many new lodges offering sustainable technology and simple elegance. This new 10-day safari adventure explores South Luangwa National Park, the birthplace of the African walking safari, ventures to Livingston and Mosi-oa-Tunya where endangered white rhino are closely guarded and the new Lolebezi Safari Lodge, located in the untouched wilds of the Lower Zambezi National Park with some of the best wildlife sightings in the world including its elephant herds and leopard population.

 

Platinum Botswana

For safari connoisseurs and those looking for an ultra-luxe trip of a lifetime, the 11-day Platinum Botswana is a must. As part of the brochure launch, African Travel is offering even more days to explore Botswana timed to a secret zebra migration. Clients who book now and travel between January-April 2023** will receive an additional complimentary night at the five-star Xigera Safari Lodge and luxuriously-appointed Zarafa Camp. During this limited time offer, solo travelers will enjoy no single supplements.

 

The digital brochure can be viewed online: https://africantravelinc.com/content/digital-brochure

 

For more information, please contact your local African Travel Inc., Sales Manager.

 

New Why Safari Webinar Series and Campaign

May 4th, 2022, by Kristen Malaby

African Travel, Inc. is sharing why an African safari needs to move off everyone’s dream list and instead become a reality while giving travel advisors the tools to inspire clients and sell the destination.

We are highlighting the many compelling reasons to visit Africa in a new webinar series launching May 10 and running now through August 2022.  You are invited to spend 15 minutes with Africa Travel’s experts to learn about safaris and planning tips for different styles of travel.  “Like the stripes of a zebra no two clients are the same. That is why we launched our popular summer webinar series to help you find the right Africa for each guest's unique travel style,” said African Travel President Sherwin Banda.

“We will share the next great adventures, experiences beyond the jeep and what’s new in 2023 as well as provide ideas for some of our fastest growing segments including families and those wanting to celebrate a big occasion or honeymoon,” said Banda.

While the series is available both live and on demand, people are encouraged to register to not miss accessing some value-add experiences like elephant encounters for families and exciting island hopping if clients book a safari after the webinar. 

Just as African Travel is a one stop shop for air, hotel and experiences, the outfitter also launched a Why safari digital page with all the information you need for planning a safari, highlights what makes a safari unique, and answers frequently asked questions.  You can also learn about immersive wildlife experiences, how to rejuvenate and relax on a wellness safari and some of the continent’s most unique lodges and camps.

Advisors can also share a new Travel Planning Guide that is customizable with an advisor’s logo and contact details. The guide is also a great reference tool, featuring information on the value of a safari and destination guides with a video, seasonal calendar, and top experiences.  Additional infographics, social posts, blog content, and marketing assets are available to advisors who have completed the African Travel Academy and are African Travel Specialists.

When asked why this campaign now, Banda responded, “After years of restricted travel globally, everyone is asking what’s next and where next? Travelers want to make up for lost time and are looking at making their dream list a reality. Africa is naturally on the top of this list, but we must do more to move it to a place they visit now.”  “At the beginning of the year we launched our ideas for Africa’s “Greatest of All Trips” GOAT safaris.  We realized we can’t just share experiences; we have to show why Africa is a good investment.

"Africa will always deliver epic encounters of wildlife found only in Africa, but you get to explore the cradle of humanity, access expert guides, enjoy great services and African inspired lodges and camps, discover world heritage sites, relax in nature’s wide-open spaces and enjoy experiences that are life-changing for both travelers and the Africans they meet,” added Banda. 

To learn more about Why Safari, visit https://africantravelinc.com/content/why-safari

For more details on the African Travel 2022 Webinar Series, visit https://africantravelinc.com/content/Why-Safari-Webinar-Series 

May 10th | Family Safaris
Experiences to suit each family's style and interest.
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May 24th | African Romance & Honeymoons
Ideas for honeymoons, weddings and special celebrations.
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June 14th | LGBTQ+ Pride Safaris
Explore experiences unique to LGBTQ+ guests.
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July 12th | Next Great Safari Adventures
Discover Africa’s hidden gems.
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August 9th | Africa’s Cultural Connections
Our favorite art, food, culture and heritage experiences.
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August 23rd | What's New in 2023
Learn about new journeys and destinations.
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