African Travel Unveils 2023 Inspiration Guide
African Travel, Inc., unveils its brand new 2023 ‘inspiration guide’ brochure. From African Travel’s new safaris to their Platinum Collection, they are excited to introduce adventures which will satisfy clients’ desire to explore wildlife and cultures while making their travels matter.
As part of African Travel’s MAKE TRAVEL MATTER® sustainable focus, the new digital brochure highlights different ways to explore Africa and each itinerary features at least one MAKE TRAVEL MATTER® Experience that supports wildlife conservation or local communities.
In celebration of the launch, African Travel is inviting the travel advisor community to experience these new and popular itineraries when they want and with their favorite people. As part of its Advisor Educational Program, qualified advisors can travel with up to three guests and receive 30% saving on African Travel’s 2023 brochure safaris of 7+ nights. Plus, advisors receive $200* after their first booking of 7 nights or more.
“Our 2023 inspiration guide showcases why ‘We Know Africa’ and how our immersive safaris guide guests into the heart of Africa.” says Sherwin Banda, President of African Travel Inc., “With the support of our TreadRight Foundation, all of our 2023 brochure itineraries will feature one of our MAKE TRAVEL MATTER® Experiences which meets at least one of the UN Sustainable Development Global Goals,” he added.
“For agents, we are committed to bringing Africa to life and making their lives easier. This digital brochure does two things well – providing ideas about Africa’s top destinations while being easy to customize with the advisor’s details and share with clients. The brochure also represents the expanded choices of Africa destinations that advisors can explore with us this next year,” he concluded.
African Travel has seen substantial growth in travelers staying longer and spending more in Africa destinations. Many of the new and enhanced trips, showcase a deeper dive into Africa’s most popular and emerging destinations, including:
South African Tapestry
With new air routes to South Africa, clients will have greater access to plan their unforgettable journeys. New to this 11-day itinerary, guests spend more days in South Africa’s winelands and have more time to discover a rich mosaic of wildlife, wellness, and wine. Across two of South Africa’s coastal cities and an unforgettable safari at the revamped Savanna, guests meet artists, winemakers, wellness, and wildlife enthusiasts featured in various MAKE TRAVEL MATTER® Experiences including private tours of Cape Town’s winelands and a Kwazulu-Natal Midlands tour.
Wild Zambia
As one of the last few untouched wildernesses, Zambia is the next great adventure destination with many new lodges offering sustainable technology and simple elegance. This new 10-day safari adventure explores South Luangwa National Park, the birthplace of the African walking safari, ventures to Livingston and Mosi-oa-Tunya where endangered white rhino are closely guarded and the new Lolebezi Safari Lodge, located in the untouched wilds of the Lower Zambezi National Park with some of the best wildlife sightings in the world including its elephant herds and leopard population.
Platinum Botswana
For safari connoisseurs and those looking for an ultra-luxe trip of a lifetime, the 11-day Platinum Botswana is a must. As part of the brochure launch, African Travel is offering even more days to explore Botswana timed to a secret zebra migration. Clients who book now and travel between January-April 2023** will receive an additional complimentary night at the five-star Xigera Safari Lodge and luxuriously-appointed Zarafa Camp. During this limited time offer, solo travelers will enjoy no single supplements.
The digital brochure can be viewed online: https://africantravelinc.com/content/digital-brochure
For more information, please contact your local African Travel Inc., Sales Manager.
New Why Safari Webinar Series and Campaign
African Travel, Inc. is sharing why an African safari needs to move off everyone’s dream list and instead become a reality while giving travel advisors the tools to inspire clients and sell the destination.
We are highlighting the many compelling reasons to visit Africa in a new webinar series launching May 10 and running now through August 2022. You are invited to spend 15 minutes with Africa Travel’s experts to learn about safaris and planning tips for different styles of travel. “Like the stripes of a zebra no two clients are the same. That is why we launched our popular summer webinar series to help you find the right Africa for each guest's unique travel style,” said African Travel President Sherwin Banda.
“We will share the next great adventures, experiences beyond the jeep and what’s new in 2023 as well as provide ideas for some of our fastest growing segments including families and those wanting to celebrate a big occasion or honeymoon,” said Banda.
While the series is available both live and on demand, people are encouraged to register to not miss accessing some value-add experiences like elephant encounters for families and exciting island hopping if clients book a safari after the webinar.
Just as African Travel is a one stop shop for air, hotel and experiences, the outfitter also launched a Why safari digital page with all the information you need for planning a safari, highlights what makes a safari unique, and answers frequently asked questions. You can also learn about immersive wildlife experiences, how to rejuvenate and relax on a wellness safari and some of the continent’s most unique lodges and camps.
Advisors can also share a new Travel Planning Guide that is customizable with an advisor’s logo and contact details. The guide is also a great reference tool, featuring information on the value of a safari and destination guides with a video, seasonal calendar, and top experiences. Additional infographics, social posts, blog content, and marketing assets are available to advisors who have completed the African Travel Academy and are African Travel Specialists.
When asked why this campaign now, Banda responded, “After years of restricted travel globally, everyone is asking what’s next and where next? Travelers want to make up for lost time and are looking at making their dream list a reality. Africa is naturally on the top of this list, but we must do more to move it to a place they visit now.” “At the beginning of the year we launched our ideas for Africa’s “Greatest of All Trips” GOAT safaris. We realized we can’t just share experiences; we have to show why Africa is a good investment.
"Africa will always deliver epic encounters of wildlife found only in Africa, but you get to explore the cradle of humanity, access expert guides, enjoy great services and African inspired lodges and camps, discover world heritage sites, relax in nature’s wide-open spaces and enjoy experiences that are life-changing for both travelers and the Africans they meet,” added Banda.
To learn more about Why Safari, visit https://africantravelinc.com/content/why-safari
For more details on the African Travel 2022 Webinar Series, visit https://africantravelinc.com/content/Why-Safari-Webinar-Series
May 10th | Family Safaris
Experiences to suit each family's style and interest.
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May 24th | African Romance & Honeymoons
Ideas for honeymoons, weddings and special celebrations.
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June 14th | LGBTQ+ Pride Safaris
Explore experiences unique to LGBTQ+ guests.
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July 12th | Next Great Safari Adventures
Discover Africa’s hidden gems.
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August 9th | Africa’s Cultural Connections
Our favorite art, food, culture and heritage experiences.
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August 23rd | What's New in 2023
Learn about new journeys and destinations.
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Earth Day 2022
This Earth Day we celebrate the beauty of our planet and raising awareness of conservation and climate change.
This year's theme is 'Invest in Our Planet' and everyone is encouraged to act (boldly), innovate (broadly), and implement (equitably). We understand that it is going to take all of us to preserve and protect our health, our families, and our livelihoods.
Next-Level Sustainable Experiences
At African Travel, we recognize the importance of conservation, a green future is a prosperous future. In partnership with The TreadRight Foundation, we support three pillars: people, wildlife and the planet.
Visiting Africa is all about the memorable experiences you make with its people, culture, and wildlife while also learning about the importance of preserving and rejuvenating what makes the continent so special.
The world’s wildlife population is balancing on a dangerous precipice. We have partnered with leading wildlife organizations to work to protect and rehabilitate elephant, rhino, and big cat populations around the world to restore nature and build a healthy planet for our children and their children.
We have highlighted some next-level experiences that connect guests with Africa’s people, environment, and wildlife and leave a positive impact on local communities. Every safari includes a donation to wildlife conservation or a child's education. In East Africa, we invest in future conservation leaders, supporting a local child’s participation in the Life & Land Wildlife Warrior Program. This program aims to educate the next generation of conservationists - who live in prominent wildlife areas - about the importance of wildlife conservation and tourism.
Net Zero Goals
Travel has great power to do good, but we must also recognize the role it plays in climate change – the greatest risk to our planet. As a travel company, we do not shy away from our responsibility.
Along with our parent company, The Travel Corporation, we have taken the next step in our collective net zero journey and have committed to science-based reduction targets. TTC has developed company-wide emission reduction targets that are currently under review by the Science Based Targets initiative (SBTi) and will be announced later this year. Science-based targets ensure we reduce our emissions in line with keeping the global temperature well below a warming of 1.5 C by mid-century.
We have continued to accelerate our climate action efforts in response to the glaring threat of climate change to our planet, communities and wildlife. Last year we launched our 5-point Climate Action Plan, committing us to Measure, Reduce, Remove, Offset, and lastly, to Evolve. This has given us the flexibility to adapt our plan as new guidance and technologies become available. We are actively working with industry and destination partners and investing in promising nature-based climate solutions.
In 2021, TreadRight invested in GreenWave and Project Vesta, two nature-based carbon removal solutions which are showing very promising results in their pilot stages. In addition, TTC and TreadRight have joined forces with VisitScotland and The Travel Foundation in a new project that aims to shape Scotland as the world’s first net zero destination. In alignment with TTC’s commitment to net zero, this pilot project will develop a structured process to better understand, avoid, and otherwise reduce in-destination travel emissions through a joint effort between the tour operator and destination, and will benefit destinations worldwide in the transition to become low-carbon destinations.
Learn more about our climate action plans here.
Sustainable Kenya
Generations of adventurers have traveled to Kenya in search of a safari into quintessential Africa. Kenya does not disappoint with one of the greatest natural shows on earth. The annual migration of hundreds of thousands of wildebeest and zebra crossing the Masai Mara’s rolling grasslands and wooded savanna is a sight to see. Luckily a luxury safari to Kenya does not come at the expense of sustainability. There are a variety of experiences that invest directly in the future of our planet and guests will not be disappointed. Learn how to experience conservation first-hand - and contribute to the future of wildlife conservation in Kenya.
