The Travel Corporation and TreadRight Foundation Celebrate Wildlife Initiative for Earth Day 2018

The TreadRight Foundation, created as a joint initiative between The Travel Corporation’s (TTC) family of brands, recognizes Earth Day 2018 by celebrating the TreadRight Wildlife Initiative.

As a travel organization, the TTC family of brands appreciate just how spectacular this planet is every day, taking great pride in creating experiences of a lifetime across the globe. Exploring the world and gaining a deeper understanding of each destination helps forge lasting connections to the history, culture and natural elements that makes each special.

Destinations across the planet are often defined by their iconic wildlife and many local populations are dependent on a robust ecosystem to make a living. However, wildlife crimes like poaching and animal exploitation threaten to harm these innocent creatures and even wipe entire species off the face of the planet. Earth Day 2018 provides TTC and TreadRight the opportunity to celebrate the incredible work of those leading the charge to defend animals in vulnerable situations, such as big cats, elephants, and rhinos.

As TreadRight celebrates Earth Day 2018, those travelling with the TTC family of brands can also rest assured that they are helping to make a positive difference for our planet. Travelling with TTC’s family of brands this Earth Day will help to fund The TreadRight Foundation’s big cat conservation project, delivered in partnership with their Wildlife Initiative partners at the Wildlife Conservation Society.

“Through my years spent working across every environment imaginable, whether I’m telling the stories of people or wildlife, there remains one constant in any healthy ecosystem, no matter the habitat, from the oceans to deserts to rainforests; top predators are integral to robust and flourishing ecosystems,” says TreadRight Ambassador Céline Cousteau.

“We need to remember the importance of top predators. We have put these vital animals at risk. It is our responsibility to save them. We have to remember the essentials of a human-nature co-existence. We need to tap back into the idea of balance and recognize that in a multitude of integral ecosystems around the globe, the survival of big cats is central to a healthy ecosystem.”

To learn more about The TreadRight Foundation and the work it does to ensure the environments and communities we visit remain vibrant for generations to come through the more than 50-plus sustainable tourism projects it helps to support worldwide, please visit treadright.org.